Why pjur became one of the most popular lubricant brand

The brand name Pjur is synonymous with dependability, safety, and high-quality products. These superior products are manufactured in Germany. Pjur has established itself as one of the most popular companies in the lubricant sector, offering the best quality health and body care products all over the world.

Pjur group is a globally active company having corporate offices in the United States and Australia, as well as its headquarters in Luxembourg, Europe. Founded in 1995 in Luxembourg, Germany by Alexander Giebel, pjur has evolved into a company that sells products in 70 countries across five continents. People in the past only used lubricants when there was an issue that needed to be solved, and they felt quite uneasy purchasing these products. After recognizing this problem, Alexander saw an opportunity in selling lubricants that might change and attract new customers.

The pjur group began manufacturing lubricants in Germany. Pjur was the world's first company to produce and commercialize a silicone lubricant. Their initial product is a lubricant made of silicone. Silicone-based lubricants were revolutionary at the time, laying the groundwork for pjur success. They began to broaden their product range as a result of their knowledge and expertise.

Pjur has been a pillar of the sexual health and wellness community since its founding a quarter-century ago, growing from its basic formula to the empire that it is today. Under Giebel's direction, pjur has grown from an idea to a pillar of the pleasure business, spreading its wings around the globe and enthralling the market.

In 2007, they introduced stimulation products under the ‘superhero’ name, and then, in 2010, they launched the pjur med brand for health-conscious consumers, followed by the pjur BACK DOOR line of anal lubricants in 2013. The innovative skin protection gel pjur active was launched in 2015. Lastly, in 2017, they started a revolution in the massage segment with pjur SPA. In 2019, pjur group became one of the very first companies in Europe to get certification for the production of medical-grade products in line with the new ISO norm. In May of 2020, pjur is going to upgrade all of its lubricants to medical class IIa. This is to ensure safety, quality, and excellent tolerability for the consumers. Pjur has expanded from its "Original" formula to include over 60 products, ranging from silicone- and water-based personal lubricants and massage lotions to toys and products for stimulating and delaying performance, as well as intimate hygiene products and niche articles for extra special preferences. They have a diverse collection of intimate cosmetics including its Med line, Active, and Spa range over the years. All products are dermatologically tested and meet the stringent requirements set down by international organizations such as the FDA in the US, the TGA in Australia, and the European Union

Currently, pjur is growing at an exponential rate, leading the charge in the erotic industry. They rose to become one of the market's leading premium lubricants. The pjur group is constantly expanding and aspires to be the first option for customers and business partners, as well as to consistently produce world-class products for varied markets, cultures, and target groups. Check out our Pjur collection and get a taste of their high-quality items.